Free Training Video: Membership Brainstorm Workshop

Want to start your own membership site so you can get the awesome residual income, but just don’t know how to get started?

Liz Tomey recently did a brainstorm workshop where she goes over 28 different ideas for your new membership site.

I’ve known Liz for a long time, and she knows what she is talking about when it comes to memberships sites.  I thought I knew a lot about membership sites (heck, I’ve been running them for over 10 years), but Liz really knocks it out of the park here.  Some really great ideas that you can start using right away.

The brainstorm workshop is about 36 minutes, so hit the play button below, kick back, and start taking some notes . . .

liz-coaching-program2

Making The Most From Your Follow Up Emails – Part 4

Here is Part #4 of the “Making The Most From Your Follow Up Emails” series.

I hope you’ve learned a lot over the past few postings about how to make your follow up emails more effective.

Today, we’ll wrap this up with part 4 . . .

Never Be Afraid To Sell!

Many people never make much money from their mailing list for one very simple reason – they’re afraid of pissing their subscribers off by selling them something.

Of course, the first message or two in your follow up emails should be delivering what was promised when they signed up.  If the signed up to get software, you can even spend an extra email giving them tips on how to use it most effectively.

After that, if you’ve used a product that was very useful to you, don’t be afraid to tell your subscribers about it.  If it’s related to the subject of your list, and you found it useful, there’s a very good chance your subscribers will find it useful also.

No reason you can’t make a profit from telling them about it.  Heck, they’ll probably even be happy you told them about it.

If you don’t want to come straight out and say, “Buy this product, I think it will help you . . .” maybe do a gentle sell and give a story about how it helped you – how it save you time, how it made your life easier, how it solved a huge problem.

By reading a personal story from you about the product, not only are you selling them on the product without them really noticing, but you’re also continuing to build that relationship by opening up about your personal experiences.

One thing to keep in mind . . . repeated exposure to the same product greatly increases sales.  The more people see a sales message, the more likely they are to buy that product.

So use 2-3 follow up emails selling the same product (more, if you have a different angle to present each time, like if a product solved multiple problems, point one out in each follow up).

You want to give them content in your follow up messages, yes, but there’s also no harm in presenting that content in a way that persuades them to buy something from you.

A follow up series is a great way to build a relationship, trust and sales when someone first signs up to your mailing list.  This will work completely hands-free once you set it up.

And remember, this is likely the first contact you will have with your prospects.  Craft these follow ups carefully – build that relationship with your subscribers, give them solid content, and NEVER be afraid to sell them something.

It’s what you’re doing this for, isn’t it?

Making The Most From Your Follow Up Emails – Part 3

Here is Part #3 of the “Making The Most From Your Follow Up Emails” series.

So far, we’ve talked about how to build a solid foundation with your subscribers and how to get (and keep) your subscribers engaged in what you have to say.  Otherwise, they won’t open your emails, right?

Now on to part 3 . . .

Create A Mailing Schedule And Stick To It.

Everything we’ve talked about in the first two parts of this series are very important, obviously.  But what isn’t as obvious is this: your follow up messages need to be sent out on a regular basis . . . not randomly, or just whenever you feel like it.

One of the best ways to get your subscribes to forget about you is to wait weeks between sending out a follow up email.  You want to stay on your readers mind, after all.

A random mailing schedule – or weeks between mailings – isn’t going to do that.

This is especially important in the beginning, when your new subscribers might not be sure about you or are just learning to trust what you have to say.  They could be very disappointed if they expect to hear from you soon after one of your mailings, but don’t receive anything and they have to wait . . . and wait . . . and wait.

Not much fun, is it?

The key is to keep your subscribes happy without overloading them with too much information.  And you do that by creating a schedule, and actually sticking to it.

One thing you might consider doing is letting your subscribers know exactly how often you’ll be in touch.  Tell them before they sign up, or in your first message – but letting them know upfront can give them a good idea of what to expect from you.

Whatever schedule you decide on, stick to it.

Another note before wrapping this one up . . . don’t be afraid to mail out as often as you like.  Many people think sending one email per week is more than enough, while others send out an email every day and do very well with it.

That’s all because their subscribers know what to expect, and are OK with it.  Don’t let people tell you that you are mailing too often (well, unless you are mailing out several times per day).  Pick a schedule that works for you, be upfront about it, and stick to it.

You’ll be surprised by how many people are OK with hearing from you more often if you make it worth their while.

Alright, that does it for this part.  I’ll be back in a few days with the 4th (and final) part to this series.

Making The Most From Your Follow Up Emails – Part 2

Here is Part #2 of the “Making The Most From Your Follow Up Emails” series.

In the first lesson, we talked about how to build a solid foundation with your subscribers.  This is important because you want them to get to know you, and to trust you.  If you haven’t read the first part yet, click here to read it.

Now on to step 2 . . .

Give Your Subscribers Great Content With A Ton Of Value.

Look, people joined your list for a reason.  Maybe they signed up to get a free report and daily tips and tricks.  Maybe they signed up because they are already interested in your niche, and want to learn more.  Whatever the reason, be sure you deliver on that.  And even over deliver when possible.

After a few follow up messages, they decide they just aren’t getting what they had hoped, they will quickly unsubscribe.  So you need to give them high quality content from the beginning to keep them engaged.

One way to do this is to tell them about informative articles you have found (or that you have written on the subject), fun websites, and other tips and tricks.

If you have articles, ebooks, blog posts . . . whatever . . . on the subject, telling them about this can only help to position yourself as an authority and develop loyalty, keep them reading, and build trust with your subscribers.

An easy way to this is by rebranding Private Label Rights (PLR) content.  This is content that you are free to edit and attach your name to.  An easy way to find PLR content in your niche is by doing a simple Google search.  Just search for “Niche + PLR” and you should find a lot of pretty good content you can rebrand and add to your blogs or products.

It’s a really simple way to provide value and content.  But you should also consider creating original videos that you can send to them – even just doing simple Power Point presentations and posting the recordings for your new subscribers to watch.  This is another great way to build trust by putting yourself out there to be seen and heard.

In a few days, I’ll be back with Part 3 – and give you more ways to make the most out of your follow up series!

Making The Most From Your Follow Up Emails – Part 1

Over the next few days, I’ll have a few tips for you that will help you make more money from your follow up messages.

I know that you’ve worked very hard to build a quality mailing list – you’ve spent the time to build it, and now you want to make sure you don’t leave any money on the table.

Your follow up emails are where you really build that relationship with your subscribers . . . and that relationship is what will allow you to succeed when it comes time to sell something to your subscribers.

So step 1 . . .

Build a solid foundation with your subscribers.

Right now, I want you to stop and think about what emails catch your attention every day.  When you check your email, which emails did you open first?  If you’re like most people, the order you open your emails probably goes something like this:

1. First, you open emails from people you know, like, and trust.  People that you recognize right away, and know you’re about to read something good.

2. Next, you’ll go on to emails that sound kind of interesting – your curious, but you likely won’t spend much time looking at it.

3. The next group goes something like – “Nope, never heard of that guy” . . . “Don’t care what he has to say” . . . “Wish she would stop forwarding these things to me” . . . “Already bought this from a more trusted source” . . .

Is that about right?

Of course, YOU want to fall in the first category – you want to be one of the people that gets their emails opened, no matter what.  And this only happens when your subscribers feel connected to you.  When they feel like they know you a personal level.

It is your job to make sure you get in that “No Matter What” group.

Too many times, marketers get in the habit of sending out “canned” emails and don’t bother to build any kind of relationship with their subscribers.  If you want to make sure you LOSE subscribers and business, then be this kind of marketer.

People will join your newsletter because they think you’ll have content that will interest them.  If they think, even for a second, that you don’t care about providing value to them, they’re as good as gone.  You’ll never make any money from them.

Be up front with your subscribers.  Tell them exactly what they’ll get by being on your mailing list, and then ACTUALLY provide it to them.

Make them FEEL like a friend.  Treat them like a person, not just a number on your mailing list.

The more they like you, the more they trust you, the more comfortable they’ll be with spending money with you.

The next post will give you Step #2 to making sure you get the most from your follow up messages . . .

Product Development Videos

Here are a few mind map videos of John Thornhill and Daniel Sumner going over Product Development and how to come up with ideas for your next product.

Having your own product is a great way to position yourself as an expert in your market.  But not everyone knows how to get started with their first product, so watching how these guys do it is a great way to get yourself over the initial setbacks of getting your first product created, and ready for sales.

Mind map video code 1

Check out The full Product Development Control 87% discount right HERE

Mind map video code 2

Check out The full Product Development Control 87% discount right HERE

Four Common Article Writing Mistakes

A good article should give the reader some good information and leave them wanting to know more about the author, yet many articles I see are likely to leave you with exactly the opposite impression – ie. that the author didn’t know what they were talking about.

Here are four common article mistakes I see on a regular basis:

1. The information is incorrect or out of date

It is important that you do your research well and give information that makes you appear like an authority source on the subject. Take the time to get to know your subject well and read several sources of information before you even start writing your article. Never underestimate the knowledge of your reader – it is highly likely that they know more than you do!

2. Poor spelling and grammatical errors

I’m not saying that you have to be perfect, but your article does need to flow and demonstrate a reasonable grasp of the English language. I see many articles where the writing style is just so poor it is nearly impossible to tell what the person was actually trying to say.article-writing

3. Poor layout

People want to extract information from your article quickly, so make sure you keep your paragraphs short and to the point. Make use of bullet points to highlight the key issues and consider using sub headings to break things up.

4. Too much information

Many articles seem to ramble on and on while forgetting what the point of the article was in the first place. Try to stay on track and focus on one particular element of your subject in each article. Don’t try to cover 20 different elements in a 400 word article or allow your article to reach anywhere near 1000 words.

If you write articles on a regular basis to promote your products and services (and you absolutely should be), keep these in mind so you don’t make these same mistakes.

Key Words And Phrases To Skyrocket Your Sales

Why do some ads motivate you to immediately punch your credit card numbers into your computer, while others transport you directly to dreamland? It’s the copy, of course! Great copy picks up the reader, motivates them to action and inspires purchases.

 

More Sales = More Profit

More Profit = More Money

More Money = More Luxurious Lifestyle For You

 

Sounds good, right?

To make things easy for you, here is a list of the most motivating words and phrases used in copy writing today. Use this list as a basis for your collection, but always be on the lookout for ads that make you want to buy. These ads have hit your HOT buttons and most likely are hitting the HOT buttons of other prospects just like you. Collect the words and phrases that motivate you to buy and add them to this list. By building your own personalized list of trigger words and phrases, you will decrease the time it takes to write your copy and increase your sales.

HOT Motivating Words

  • Absolutely
  • Amazing
  • Approved
  • Attractive
  • Authentic
  • Bargain
  • Better
  • Big
  • Breakthrough
  • Cash
  • Colossal
  • Complete
  • Confidential
  • Crammed
  • Delivered
  • Direct
  • Discount
  • Discover
  • Discovery
  • Easy
  • Excellent
  • Exciting
  • Exclusive
  • Expert
  • Famous
  • Fascinating
  • Fortune
  • Free
  • Genuine
  • Gift
  • Gigantic
  • Greatest
  • Guaranteed
  • Helpful
  • Huge
  • Immediately
  • Improved
  • Incredible
  • Informative
  • Instructional
  • Interesting
  • Largest
  • Latest
  • Limited
  • Love
  • Lowest
  • Magic
  • Miracle
  • Money
  • New
  • Noted
  • Odd
  • Outstanding
  • Personalized
  • Popular
  • Power
  • Powerful
  • Practical
  • Private
  • Professional
  • Profit
  • Profitable
  • Proven
  • Quality
  • Rare
  • Reduced
  • Refundable
  • Remarkable
  • Reliable
  • Results
  • Revealed
  • Revolutionary
  • Scarce
  • Scientific
  • Secrets
  • Security
  • Select
  • Sensational
  • Simplified
  • Sizable
  • Special
  • Startling
  • Strange
  • Strong
  • Sturdy
  • Successful
  • Superior
  • Surprise
  • Terrific
  • Tested
  • Tremendous
  • Ultimate
  • Unconditional
  • Unique
  • Unlimited
  • Useful
  • Valuable
  • Wealth
  • You

‘You’ is the all time, most important word you can use in your ads. Make sure you use the word ‘you’ at least 5 times more than you use the word ‘I.’ Remember, your prospects are reading your ad with the constant desire to know ‘What’s in it for me?’

HOT Motivating Phrases

  • Act now!
  • Be one of the first 100 people to
  • Free details
  • Free list
  • Free catalog
  • Free directory
  • Free course
  • Free gift with purchase
  • Free samples
  • Extra bonus
  • Get started now
  • Get your copy today
  • Get yours at wholesale prices
  • Limited time offer
  • No obligation
  • Order direct from the manufacturer
  • Satisfaction guaranteed or your money back
  • Send today

These lists are just the beginning. Use these lists to start your personalized file of HOT motivating words and phrases and use them in all of your advertising. Your ads will pull better and give you a much greater ROI.