3 Keys To Getting Your Emails Opened

As email marketers we all want the exact same thing.

An email list that opens our emails and buys whatever we promote like sun parched men gulping water in the Sahara.

That would be so cool right…

That’s the dream.

So, how do we get our reality closer and closer to our dreams?

The answer to that question is things you may already know, but may not have ever thought about in these ways, or this might also be brand new to you.

Either way, buckle up and let’s move several steps closer to merging those dreams with reality.
To understand why people take actions or don’t, you must first understand people.

Have you ever wondered why virtually every ad where they want you to buy stuff, they put pictures of happy people?

When Mazda wanted to sell their car, they didn’t tell you about the 3 years of R&D or all the new features that the car has over its predecessors.

No, instead they filled a car with a bunch of people from their demographic and showed them having fun together in the car and they sang a little jingle that went: zoom, zoom, zoom.

Why did they do that?

Because people associate with people.

When they see others having a good time, they both want to be there and envision themselves having a good time too.

Ok, cool, but how do I apply that to my email marketing.

Become a real person. Include a thumbnail image of you in the emails (usually at the bottom). Let them know there is a real person behind the emails they get.

Use Key #2 below to engage them and drive actions.

Most people are actually starved for human contact in this internet age where they all chat on their phones instead of with each other.

The more personal you make it (to an extent of course), the more people will be drawn to you and want to reciprocate when you apply Key #3 that we’ll talk about shortly.

Why do we love books? Why do we love movies?

Because it’s almost like falling in love with stories is part of our DNA.

Think about it. Our ancestors sat around campfires and told “stories.”

That’s how they passed down information on how to hunt, pick berries, plant crops, and build shelters.

Story telling is a critical part of our evolution and survival.

Think about it for just a moment.

Even the word history is literally ‘his story’.

To apply this to marketing, which is going to stick in peoples heads and be remembered?

A bunch of facts and figures about a product and how to use it?

Or, a story about Bob who used it this way and got these results and discovered this one really cool thing that no one knew before and made 7 times more money.

Bob of course.

So, be Bob.

Uncover ways to use storytelling in your emails that gets all of your main points across.

Tell stories that help them, that deliver value.

They will remember a whole lot more of the story than a sheet of facts and figures.

Stories also inspire and drive emotion. Inspired and emotional people take action and buy stuff… Your stuff.

Who doesn’t like it when you go to your favorite restaurant, as an example, and the waiter smiles at you and gives you two extra egg rolls saying that you are a great customer?

People love that stuff. Those are the bonding moments in life where people become closer to each other because they thought of you, showed their acceptance of you and maybe even that they like you.

When you provide value to the people you serve on your list then they become endeared to you and begin to trust you and buy more from you.

A great marketer named Frank Kern said: “You are paid in direct proportion to the value you provide to your marketplace”.

Read that again and let it sink in.

The more value you provide to your market the more you will earn. It’s just that simple.

An easy way to give insane value and train people to open your emails at the same time is to create and give away a 5- or 7-day mini course on how to solve one of the problems they are facing.

Not only do they greatly appreciate you teaching and inspiring them, but they are also opening your emails 5 or 7 days in a row.

This trains them to open emails when they see they are from you.

This is a great way to revive a list that you haven’t shown much attention to for a while.

Send a 3-email series that you are going to deliver an email course you created for 7 days for free.

Then, launch the course. Give it to them for free, but embed the best affiliate offers into the course.

Not too many, just a few, so they don’t feel they are being pitched.

You will build goodwill and trust and they will see you in a whole new light.

Determine the most desired outcome of the people in your niche and help them continuously get one step closer to their desired outcome and you will be handsomely rewarded.

You are here to serve them, not the other way around.

It’s just that when you do, they reciprocate and throw money at you.