Here is Part #3 of the “Making The Most From Your Follow Up Emails” series.
So far, we’ve talked about how to build a solid foundation with your subscribers and how to get (and keep) your subscribers engaged in what you have to say. Otherwise, they won’t open your emails, right?
Now on to part 3 . . .
Create A Mailing Schedule And Stick To It.
Everything we’ve talked about in the first two parts of this series are very important, obviously. But what isn’t as obvious is this: your follow up messages need to be sent out on a regular basis . . . not randomly, or just whenever you feel like it.
One of the best ways to get your subscribes to forget about you is to wait weeks between sending out a follow up email. You want to stay on your readers mind, after all.
A random mailing schedule – or weeks between mailings – isn’t going to do that.
This is especially important in the beginning, when your new subscribers might not be sure about you or are just learning to trust what you have to say. They could be very disappointed if they expect to hear from you soon after one of your mailings, but don’t receive anything and they have to wait . . . and wait . . . and wait.
Not much fun, is it?
The key is to keep your subscribes happy without overloading them with too much information. And you do that by creating a schedule, and actually sticking to it.
One thing you might consider doing is letting your subscribers know exactly how often you’ll be in touch. Tell them before they sign up, or in your first message – but letting them know upfront can give them a good idea of what to expect from you.
Whatever schedule you decide on, stick to it.
Another note before wrapping this one up . . . don’t be afraid to mail out as often as you like. Many people think sending one email per week is more than enough, while others send out an email every day and do very well with it.
That’s all because their subscribers know what to expect, and are OK with it. Don’t let people tell you that you are mailing too often (well, unless you are mailing out several times per day). Pick a schedule that works for you, be upfront about it, and stick to it.
You’ll be surprised by how many people are OK with hearing from you more often if you make it worth their while.
Alright, that does it for this part. I’ll be back in a few days with the 4th (and final) part to this series.